Dear Friends
It is important that you set (although not in stone) some principles when you start a business activity and when you follow them because those are the columns that hold your business concept together. In my case I can say that I use those as a compass to guide me and direct me toward a progress. I started with such a low budget and low expectation that I chased every sale regardless of its size just to feel good about completing a sale. Today I can say that I still follow the same principle and I get excited about a $10.00 sale as much as a $1000.00 I give the same respect (that’s another principle I started with) to the person that calls for a part on a cappuccino machine as I do to the person that calls with the intent on buying a machine.

Another important factor was my intent on always answering the phone and avoiding pre-qualifying the caller by one of my employees. It has worked so well that today regardless who is sitting in my office I will stop the conversation and pickup my phone when it rings. Another important principle has to do with the fact that starting in business with so little as I have and having to use my enthusiasm as a primary resource it has molded into a long lasting, inexhaustible and non diminishing spring. I need to mention that another principle to be proud of is the fact that regardless of the customer attitude about wanting to be a big spender I still try to put some sense and measure in his or her plans and try to get them in for as little as possible just the way I would like to be treated. Fortunately principles and Gods and all the stars were lined up to assist in the most wonderful journey I would have ever dreamt to undertake when back in 2001 it began.

Domenic