Dear Friends,
It is with
pleasure that this week I write about the media and specifically
City daily papers and more precisely the two Dinosaur in my
area"The Fortworth StarTelegram and The Dallas Morning
news". Before the Internet came about those were the only
avenues I had to reach some public audience for my products.
I remember being careful how many words i used because the bill
would get to be prohibitive...........then the Internet came
and I jumped right on in 1995 when the world was still asleep.
I like to tell visitors to my office that today i reach the
world(not just the metroplex) and for less then it used to cost
me to have ten words in the classifieds now I offer one hundred
million times that much for 1/100 of the cost. I have convinced
myself years ago that it is a matter of time(I am confident
during my life time) that these papers will be history. They
are defenitely Dinosaurs,fat ones I might say since they have
gotten fat over the years and now they are living off that very
fat.Fat or not they are going to disappear and justifiably so.
Domenic
PS:This is the
actual ad(Click
here)that I run in the eighty's in The Dallas Morning News
and it was costing me a prohibitive $400 per month.