1	2	3

I have taken a survey of 100 customers and asked to choose which of the three presentations they like to see in their store and 1 and 3 got 100% of choices. It is quite a surprise that not one in hundred realized that while picture no 1 and 3 show the presentation of the Vetrina before the opening of the store in the morning and number 2 shows the Vetrina at around 1 pm after two hours of operation. It is the wrong reason that drives people to buy the wrong case for the Gelato. The presentation is only important at a trade show and not in my opinion at the store because while Vetrina no 1 and 3 had not produce a nickel yet, number 2 has put a couple of hundreds dollars in the till. Quite often during my lengthy conversations with people on their way to open a place that offers Gelato I realized that they are interested in the appearance of the case more than the business side of it. Let me explain 99% of the places that sell Gelato have no business using an air case but should instead use what I call a modern static one. Of course it is impressive for the first few customers to look at mountains and valleys sculptured above the rim of the Gelato pan but cost of the show provided to those few is costly both waste and in quality of the product. To explain it further I know that pretty does not necessarily mean profitable and unless you have a line of people out of the door and around the block (something that is almost as rare as a white fly) does not make sense at all to have the wrong case for the wrong reason. Just in case the explanation I have just given not sufficient please call me at 817.640.3131